Choosing a printing business shouldn’t be rocket science. But between glossy promises, confusing pricing and endless options, it’s easy to fall into a few classic traps. Whether you’re printing flyers for your new business, custom packaging or your thesis project, getting it wrong can waste time and energy. So, before you pick a printing company, here are the mistakes you don’t want to make.
Picking the Cheapest Option
We get it; running a startup business is tough, and you are watching your money carefully. The same goes for students who can spare very little cash for printing and binding. However, printing is one of those things where you really get what you pay for. Paying less could mean thin paper, poor colour quality and sloppy binding. When you are looking for a printing service, look for value, not just price. A slightly higher quote from a trusted printer like BachelorPrint means you get better materials, quality control and customer service.
Failing to Review the Printing Samples
When running a business, would you hire a photographer without seeing their portfolio? The same principle applies to printing. If you don’t review the sample work first, you’re flying blind. Print quality varies from one provider to another, and even simple things like paper texture can impact the final result. Request a sample pack or check out the samples they provide. If you are looking for printing services for your brochures or want hard copies of your digital business card, review the samples before committing to a large order. Reputable printers are happy to provide samples that showcase different paper types, colour accuracy and finishes.
Failing to Match the Printer to Your Project
All printers are not created equal. Some specialise in large-format banners and signs, while others focus on academic printing services like printing and binding dissertations or theses. It’s easy to assume printing companies can handle every type of printing service. However, squeezing your custom project into a service that doesn’t fit often leads to subpar results. Look for a printer that aligns with your specific needs and has experience in your printing service.
Overlooking the Importance of Customer Service
Printing isn’t plug-and-play. Sometimes, your files need adjustments, your delivery needs rerouting, or last-minute changes arise. If the printing company has poor communication or slow response times, that small hiccup can become a full-blown headache. Choose a printing service that is easy to reach and responsive through chat or phone.
Failing to Read the Fine Print
One of the most common issues in printing comes from miscommunication about design files. If your artwork or Word documents aren’t formatted correctly, like wrong resolution and incorrect colour mode, your prints might come out blurry or distorted. Before uploading any design for printing, read the file guidelines carefully. Most printing companies offer downloadable design templates and checklists to ensure the Word documents are print-ready. If you are in doubt, ask for a pre-printing check.
Conclusion
Choosing the right printing service doesn’t have to be overwhelming. By avoiding these common mistakes and handling your project with clarity, you can ensure your printed materials come out polished and professional. A little research on printing services can save you time and money.
